Monday, October 3, 2011

Search Engine Optimization (SEO) how the Meta tags helps




Getting your site listed in Google,Yahoo,Bing,Ask and the other search engines is the most awarding ways of directing free, targeted traffic to your pages.

Now a day’s most of the traffic lands to the web pages from the major search engines.The Search Engines Determines the page Rank

Before one try to submit their site to the search engines, one must understand what they looking for when they decide how to rank their site. Listing is not a guarantee to get traffic. Prior to it one have to make sure that the site is search engine ready or not.

The thumb rule is that most engines use a "formula" to find the keyword relevancy. The technical term which is called an "algorithm” and each search engine has their own unique algorithm that it uses to rank the web pages. 

Generally, the formula includes page title, overall body of the content and the number and quality of links pointing back to the site, social media influence, and how long visitors stay on site, etc.

It's important to know that every search engine is different from other. Some considers at inbound links (number of people linking to you), others may place more emphasis on your body content.

It is important to know about Meta tags. These are hidden descriptors that appear at the beginning of your HTML code, inside your <head> tag. 
They may be invisible to the visitor's eyes, but search engine spiders can takes it seriously.

They usually consist of a title, description, and keyword tag and they look something like this:

<head>

<title>Title of Your Site</title>

<meta name="description" content="Description of your site here.">

<meta name="keywords" content="keywords separated by commas">

</head>

Because of chances of abuse, search engines now put less emphasis on certain tags while ranking the pages, but you the site owner must include them because they do use them to display information about the web site.

For example, whatever is inside the <title> tag is what the search engines will use as the title of your site in the search results. You want to use keywords that describe your page and entice visitors to click.

Note: Bloggers do not need to manually insert this code as there are places to insert your title, description, etc. in the "Edit" most when you are creating your posts.

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